Service
Technical SEO, so search engines can read your site properly
Technical SEO is the part of search visibility that lives in the website itself: whether Google can reach and index your pages, whether each page says clearly what it is, and whether the Arabic and English versions are connected properly. I do it as part of every site I build, and as separate work on sites that already exist, for businesses in Lebanon and remotely across the Middle East.
Bilal Malass offers technical SEO for websites in Lebanon and, remotely, for businesses across the Middle East, including Saudi Arabia and the UAE. On a site he builds, the foundations are part of the build: page titles and descriptions, structured data, a sitemap, Arabic and English versions linked correctly, and fast pages. For an existing website, he reviews what may stop search engines crawling, indexing or understanding it, explains the findings in plain language, and fixes what is agreed, in a scope quoted in writing. Technical SEO makes a site easier for search engines to read; it does not guarantee rankings or traffic.
Most websites that do not show up well on Google are not missing a secret. They have ordinary, fixable problems: pages kept out of search by a setting nobody remembers, the same title on every page, an Arabic version search engines cannot tell apart from the English one, images heavy enough to make a phone wait. None of it is visible to a visitor, which is why it can go unnoticed for years.
There are two ways I do this work. On a new site I build, the technical foundations are part of the job and part of the price, not an extra. For a site that already exists, whoever built it, technical SEO is a separate piece of work: a review first, then the fixes we agree on, scoped and priced in writing before anything starts.
Bilingual sites are where problems are most common. An Arabic and English site needs each language on its own address, every page pointing to its translation and back, the right language and direction declared on each page, and titles written for each language rather than copied across. This site is built that way, and so is salmaawad.com, the portfolio I developed for a designer in Tripoli, including its structured data and a page for UI/UX design in North Lebanon.
Technical SEO is one part of search visibility, not all of it. It makes a site easier for search engines to crawl and understand. Where a page then ranks is decided by Google, and depends on your content, your competitors and the other sites that link to you. Anyone who promises a position on the first page is promising something they do not control, and I do not make that promise.
If you have Google Search Console, or can let me set it up, it is the most useful information about your site there is, because it comes from Google itself. Part of the work is helping you understand what it shows: which pages are indexed and which are not, why, and which searches your site already appears for.
What technical SEO work can cover
Crawling and indexing
Whether search engines can reach your pages and are allowed to index them: robots rules, the sitemap, redirects, broken links, and pages accidentally marked to stay out of search.
Titles, descriptions and structure
A clear title and description for each page, headings that follow the content, and internal links that lead to the pages that matter most.
Structured data
Adding or correcting the structured data that describes your business, your pages and your work, matched to what each page actually shows.
Arabic and English, connected properly
Hreflang between pages that are genuine translations of each other, the right language and direction on each page, and one canonical address for each version.
Phones, speed and images
How the site behaves on a phone, what makes its pages slow to load, and images that are larger than they need to be.
Search Console, explained
Going through what Search Console reports about your site, in plain language, and what in it is worth acting on.
How the work runs
The site and the goal
Which site, what it is for, and who should be finding it. Access to Search Console helps a great deal; if it is not set up yet, setting it up comes first.
A review
I go through the site the way a search engine sees it, template by template and in both languages where there are two.
Findings, in plain language
What I found, why it matters, and which fixes are worth doing first. Nothing is presented as more urgent than it is.
Fixes, as agreed
Where I can work on the site, I make the fixes we agreed. Where the site runs on a platform I cannot change, the findings are set out so whoever manages it can act on them.
A check once it is live
The changes are checked on the live site and in Search Console. Search engines take time to recrawl pages, so the effect is not instant.
What it costs
On a website I build, the SEO foundations are included in the build price. A review, or fixes on an existing website, has no published price: it is quoted in writing once I know the site and what you need from it. What moves the quote:
- How many pages and page templates the site has
- Whether it is in one language, or in Arabic and English
- Whether the problems are in content you can edit, or in the code
- Which platform the site runs on, and whether I can make changes on it
- Whether Search Console is already set up
- Whether you want a review only, or the review and the fixes
Common questions about technical seo
Is SEO included when you build my website?
Yes. On every site I build, the technical foundations are part of the build: page titles and descriptions, structured data, a sitemap, Arabic and English versions linked properly, and fast pages. It is not sold back to you as an extra.
Can you guarantee my site will rank first on Google?
No, and nobody honestly can. Technical SEO removes the problems that stop search engines reading a site properly. Where a page ranks after that is decided by Google, and depends on your content, your competitors and the sites that link to you.
Can you work on a website you did not build?
Yes. A review works on any public website. Fixing what it finds depends on the platform and on access: on some sites I can make the changes directly, and on others the findings go to whoever manages the site.
What is the difference between technical SEO and SEO in general?
Technical SEO is about the website itself: whether pages can be crawled and indexed, how each page describes itself, structured data, languages and speed. The rest of SEO is mostly about content and about other sites linking to yours. My work is the technical part, and making sure the content you already have is presented clearly.
Do you work with businesses outside Lebanon?
Yes. I work remotely with businesses across the Middle East, including Saudi Arabia and the UAE, in Arabic or English. The work runs the same way: the scope and price are agreed in writing before anything starts.
How long before I see a difference?
It varies. Search engines have to recrawl the pages that changed, which can take days for some pages and weeks for others. Search Console shows when pages are crawled and indexed, which is the most reliable way to follow the effect.
Can you work with my agency or my developer?
Yes. I can review a site and pass the findings to your developer, or make technical SEO part of a project I am building with an agency or a designer, within the agreed scope.
Related reading and work
- Case study: salmaawad.com, developed for a UI/UX designer in Tripoli, including its structured data and search work
- How I Built My Next.js Developer Portfolio for SEO in Lebanon
- Migrating Off WordPress Without Losing Your Rankings
- How a Lebanese Business Actually Shows Up on Google Maps
- Moving a WordPress site to Next.js
Let's talk about your project
Tell me what you need and you'll get a clear plan and a written estimate before any work starts.